Art Museum Template Refresh

After implementing a new email campaign automation tool, I designed a fresh new template for the Art Museum’s quarterly newsletter.

Company

Fairfield University

Year

2021

Category

Email

Scroll! : )

Before.

WHERE IS THE BRANDING???

(Thank you JoelJohnson for the original Tenor GIF edit.)

(Anyway.)

Drama Aside...

Ragged Lines

Off-Brand Colors

Outdated Design

The legacy template for the Museum was designed and implemented before my arrival. The one thing I knew was that, regardless of how or why it was implemented with off-brand colors and styles, it needed to change.

New campaign automation system, new templates, baby.

“There will never be a better time [to strengthen and unify branding] than now.” “There will never be a better time [to strengthen and unify branding] than now.”

[ These elements are interactive. Drag & Drop them into each of the sections! ]

Graphic illustrating the removal of old, off-brand styling and insertion of a more streamlined, branded template for a calendar section. Graphic illustrating the removal of old, off-brand styling and insertion of a more streamlined, branded template for a calendar section. Graphic illustrating the removal of old, off-brand styling and insertion of newly designed, sleeker sections with on-brand styling for generic sections. Illustration of three designers working together to design a wireframe mockup.

After.

Not only has the new template brought the Museum's newsletter into the modern era, the revised layout and fresh coat of [branded] colors have united it with the rest of Fairfield University's digital marketing package as a whole.

Sleek Components

Branding Approved

Cohesive Design

“About” Page Redesign

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Let’s chat! Send me an email at:
lc.scorcia@gmail.com.

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